June 9- Inside Georgia’s Growth: Demographics, Economics & What It Means for Our Industry

Inside Georgia’s Growth: Demographics, Economics & What It Means for Our Industry

With Matt Forshee, Georgia Power

Join GASSA for an insightful luncheon featuring Matt Forshee of Georgia Power as he shares a data-driven perspective on Georgia’s evolving demographic and economic trends—and what they mean for the future of self storage. As one of the state’s leading infrastructure providers, Southern Company offers a unique vantage point on population growth, migration patterns, and economic development shaping our communities. This session will connect those trends directly to demand drivers for self storage, helping attendees better understand where opportunities exist and how to plan for continued growth in an ever-changing market.

Tuesday, June 9, 2026

11:30 AM - 2:00 PM

Hotel Indigo Athens - Rialto Club Room

500 College Ave, Athens, GA 30601

REGISTRATION: Members: $40, Non-Members: $65

Matt Forshee, Georgia Power

Matt Forshee, Regional Economic Development Manager for the East Region at Georgia Power, brings a wealth of expertise in supporting local communities. He oversees a dynamic team of economic development managers, focusing on leadership development, strategic planning, and fostering business growth. Matt plays a pivotal role in housing strategies, working closely with communities and businesses to design effective solutions for expansion and retention.

With a robust background in economic development, Matt previously led initiatives in Fayette County, Athens-Clarke County, and Oconee County, Georgia. He has designed and launched multiple programs ranging from leadership development to social media marketing, and strategic plans to a film commission. His early career as Planning Director for Oconee County enriched his experience in community planning and development.

An active member of the Georgia Economic Developers Association and the International Economic Development Council, Matt holds a Bachelor’s degree in Landscape Architecture, focusing on community design, and a Certificate in Local Government Management from the University of Georgia. He has contributed extensively as both a participant and an instructor in various community leadership programs.

A Georgia native, Matt lives in Evans with his wife, Allison, and their three children. Beyond his professional commitments, he is an avid photographer, writer, graphic designer, musician, and a certified Master Gardener.